The North Face, named after the mountains' most difficult side to climb, started as a small mountaineering shop in San Francisco in 1966. Soon they began to design their own products and quickly became popular with passionate outdoors people. During the 70's, The North Face initiated their still ongoing sponsporship of wilderness expeditions worldwide. Today, The North Face represent quality gear and when a new and remote spot gets its first human visit, you can be sure that The North Face are very much involved. The North Face - Never Stop Exploring.