Nike Sportswear is the world's leading manufacturer of sports shoes and sports apparel. The foundation for Nike's world domination was laid in 1964 when Bill Bowerman and Philip Knight started their very own small shoe business. The next step was taken in 1974 when Bowerman, desperately looking for a better grip in runners, poured liquid urethane in the family's waffle iron and made the revolutionary Waffle-sole. In 1974, the Swoosh logo was registered, in 1978 the business got its official name Nike from the Greek goddess of victory and in 1988 the slogan 'Just Do It' was coined. The rest is elementary sneaker history.