New Balance Athletic Shoe which is the correct name for this classic sneaker, is actually not a new brand but stands firmly on a solid history. New Balance were founded in 1906 in Boston but the brand's real success didn't come until 1961 when they launched a sports shoe with a undulating sole, a design that today is iconic in the shoe industry. Since then, New Balance have developed into a sneaker giant, but as the name suggests, have managed to always maintain the balance between mainstream and originality.

    www.newbalance.com
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