The shoe brand Lakai started in 2000 by Rick Howard and Mike Carroll based on the same principles as the legendary duo's other labels: by letting the product, characters and skateboarding speak for themselves. This way, Lakai worked their way up from a narrow brand to an industry leader and with the video Fully Flared in 2008, Lakai left their eternal mark on skateboard history. On Lakai's team are Mike Carroll, Rick Howard, Marc Johnson, Brandon Biebel, Cairo Foster, Rob Welsh, Guy Mariano, Jeff Lenoce, Jesus Fernandez, JB Gillet, Nick Jensen, Danny Brady and Vincent Alvarez. www.lakai.com
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