In 2002 skateboard legend Keith Hufnagel started his little shop HUF in San Francisco. HUF's reputation of having the skateboard industry's highest quality in clothes and shoes spread quickly and the success was a fact. Today, HUF have grown to an exclusive shoe- and apparel brand that the largest businesses all want to collaborate with. Just like Keith's skateboarding, HUF are about timeless style, functional technique, top speed and an eye on all streets. HUF have a real dream team with respected names like Julien Stranger, Dennis Busenitz, Omar Salazar, and more.