Mister Tsunemi loved denim so much that he started producing his favorite fabric himself and 1961 he created his first pair of Edwin Jeans. In 1963 Tsunemi produced the world roughest denim with 16 ounces. During the 70’s Edwin developed the "Old Wash Process" which gives the denim a worn, dirty look. In the 80’s Edwin invented the "Stone Wash" and by that changed the view of jeans forever. Does Edwin know jeans? Yes, Edwin knows seans.