The phenomena Dime was born out of the messy documentation of Antoine Asselin and Phil Lavoie’s lives in Montreal via shaky videos and their blog. Everything on a highly irregular basis and filled with internal jokes. With time, their focus started to shift towards skate with the attention their edits received from the skate audience and reputed magazines like Thrasher. Dime quickly went from printing tees to their own crew, to becoming one of the world’s most esteemed skate brands and selling out their collections all around the globe.

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