DC were founded by Ken Block and Damon Way in 1993, and quickly grew to be leaders in skateboard shoes and are today a renowned action sport brand. DC is a global brand, to say the least, and their range has expanded to include skateboard- and street shoes, apparel, snowboards, outerwear and accessories. As one of the cornerstones in their marketing strategy, DC have built a world-class team with professional skateboarders, snowboarder, surfers-, BMX riders, rally drivers and motocross drivers who exemplify and develop the products.
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