In 1959, Alpha Industries was contacted by the American military. Jet planes were in operation and they needed a new kind of pilot jacket that could withstand the increased stress. Alpha Industries accepted the challenge and developed entirely new materials and models that today are true classics in street fashion. The military were very happy with the jackets and to this day, Alpha Industries have manufactured more than 40 million garments for military purposes. Apparel from Alpha Industries sold for non-military use are exactly the same as the military's own, which means that the quality and functionality are superior to most.