Fox kickstarted way back in 1974 and has ever since been the motocross world's most respected manufacturer of helmets, clothing and protective gear. Lately Fox has taken a turn into streetwear- and sneaker business and with their special moto-touch Fox has been able to overtake many established brands in that area. Fox has a team consisting among others of Ricky Carmichael and James Stewart on Motocross, Dave Mirra, Mike Aitken and Ruben Alcantara på BMX and Adam Virs, Jesse Evans and Sean Hayes on surf.