When Shawn Stussy started printing his autograph on T-shirts to promote himself as a surf board shaper, he did not know that he was laying the foundation for the whole streetwear industry. With a laidback and smart approach Stüssy soon became popular among skateboarders and other urban creatures and in 2010 Stüssy celebrated 30 prosperous years in a business which the brand almost created all on its own. www.stussy.com