Russel Simmons has carried a large amount of the modern hip hop movement on his shoulders. In 1992 Simmons started Phat Farm and by mixing rough street fashion with classic preppy style Phat Farm stood out as something totally unique. Phat Farm aims to constantly break stereotype patterns and ethnic boundaries and today this base of hip hop is not afraid to challenge even the most well established hot couture designers. www.phatfarm.com