Lifetime is a Canadian collective of artists and designers; creative people who have made the decision to go their own way, together. As the name implies, a Lifetime garment is made to be worn for a whole life, with the impressions and experience of the Lifetime people woven into every square inch. Among the free spirits of the Lifetime collective you’ve got My Morning Jacket, Handsome Furs, Broken Social Scene and Super Champion. www.lifetimecollective.com