If it wasn’t for Levi's many of us would be walking around butts bared. In 1873 Levi's luckily created the world’s first pair of jeans and ever since it doesn’t matter if you’re a snob, a warehouse worker or a skateboarder – we are all influenced by this sturdy two legged creation of denim and rivets. But despite having created the most important garment on the planet Levi's won’t rest a minute, constantly bringing us new cuts and washes, or as Levi's likes to put it themselves: "Our past is a glimpse into the future". www.levis.com