In 2004 the pure and strong love for sturdy cotton fabric led a few young people from Gothenburg, Sweden to start jeans brand Dr Denim. The warm feelings showed in every seam and rivet and Dr Denim quickly became a huge success, first in Sweden and shortly after in the rest of the world. The passion for other timeless garments is also strong at Dr Denim and these days Dr Denim present full collections of jeans, shirts, sweaters and accessories. www.drdenimjeans.com