Nixon was born in 1999 with the prime objective of creating an accessories which until then had been neglected in the skateboard market. The first watches from Nixon struck like went of like an atomic bomb among the world's skateboarders, snowboarders and surfers. At last you could get a watch that was aesthetically pleasing and sturdy enough to take the abuse of these activities. The Nixon team is crazy good with skateboarders Paul Rodriguez and Danny Way along with snowboarders like JP Walker and Jeremy Jones. www.nixonnow.com