PM Tenore started RVCA out of a strong vision to build something more than a cool action sports clothing brand. He wanted the clothes to be equally natural in both the window of a boutique as on the shelves of a skate shop. Tenore also wanted RVCA to become a platform for people from different creative spheres to meet and exchange inspiration. Looking back, you can easily say that Tenore's been successful in making his vision become reality. RVCA is a high class brand, enriched by prominent people in art, music, skateboarding, surfing and martial arts.