Santa Cruz Skateboards took its name from the small Californian surf town where the classic brand was born in the 1970's. The burning passion for developing the very finest skateboard products made Santa Cruz a big name in the industry right away but Santa Cruz having the most punk rock team in the world during the 80's is perhaps the major reason for the brand's iconic status in skateboarding today. To many Santa Cruz is synonymous with skateboarding and Santa Cruz has managed to preserve this legacy along with furthering the perfection of skateboard goods of all kinds. www.santacruzskateboards.com