Black Label represents the whole spectrum of modern skateboarding - the past, the present and the future. Founded in 1990 by skateboard pioneer John Lucero, Black Label has always worked hard to keep skateboarding genuine and Black Label has never followed silly trends or used phony gimmicks. Black Label has a legends team with Jeff Grosso, Duane Peters and Matt Hensley and a pro team with Kyle Leeper, Shuriken Shannon, Chris Troy, Adam Alfaro and Chet Childress. With Vince Del Valle and Chaz Pineda among their amateurs Black Label has the stars of tomorrow in safe keeping. www.blacklabelskates.com