Mr. Tsunemi from Japan loved denim so much that he begun manufacturing the favourite fabric himself and in 1961 the very first pair of Edwin jeans saw the light of day. In 1963 Edwin produces the worlds heaviest denim: 16 ounze. During the 70's Edwin develops the Old Wash Process giving the jeans a worn, dirty look. In the 80's Edwin invents Stone Was which changed the perspective on jeans for ever. Does Edwin know jeans? Edwin knows jeans.