In 2002 skateboard legend Keith Hufnagel opened his little shop HUF in San Francisco. Word spread fast that HUF always had the most hard-to-get stuff and soon HUF was a big success. Today HUF has grown into an exclusive shoe- and clothing label that the giant brands do anything to do a co-lab with. Just like Keith's skateboarding HUF is all about timeless style, full speed ahead and total control on any street. HUF also has a true dream team with Julien Stranger, Dennis Busenitz, Omar Salazar just to name a few.