In 2003, Ben and Bobby Hundred started the clothing brand and web magazine The Hundreds. Through their clothes, The Hundreds embrace and celebrate the Californian culture with all that implies of skate, surf, punk, hip hop and general independence. Always with love for the 80's and early 90's special design. The Hundreds has over the years worked with giant labels such as Disney and Casio, but they still keep a low profile and is only being sold in respectable street- and skate stores. thehundreds.com