Westbeach was founded back in 1979 and as its name suggests, it was mainly about surfing. But Westbeach is from Canada and it was inevitable that these surf dudes wouldn't be there when the snowboarding culture began to take form. With clothes that defied all previous definitions of baggy, in the beginning of the 90's, Westbeach established itself as a great pioneer in snow wear. Westbeach is now sitting on a mountain of experience and has a strong team of Matt Belzile, Lucas Ouellette, Jody Wachniak, Steph Just and Beau Bishop. www.westbeach.com