In the early 70's, two Californian surf dudes started skateboard brand Santa Cruz, a label that thanks to devotion and unique graphics has become the very symbol of skateboarding's rebellious heart and soul. With surfing and skateboarding in the backbone, it was a natural step for Santa Cruz to expand into producing snowboards and by incorporating the special Santa Cruz feel and graphics the result became equipment which works like a charm and has no equals on the mountain. www.santacruzsnowboards.com