Rocawear was sprung from Jay Z and Damon Dash's record company Roc-A-Fella Records. Rocawear presently has a circulation of some 700 million dollars and it seems like the whole world is in love with the brand. The success of Jay Z as an artist definitely has something to do with this but Rocawear is also a unique brand, designing clothes, shoes and accessories with the same inspired carefulness that Jay Z composes his music. Rocawear has its roots in the rough urban jungle but represents a global and unprejudiced view of the world. Get it?