Greger Hagelin started WeSC in 1999 and with the humor and fuck you-attitude from his background in skateboarding, Greger and WeSC amazed the whole fashion world. WeSC is careful to nurture its origin and in addition to supporting skateboarding culture in different ways, WeSC has a creative and close collaboration with their WeSC activists. Among these wild and talented rascals, we find Jason Lee, Peter Stormare, Ingmar Backman, Sarah Meurle, Benny Fairfax, Jörgen Kruth, Timbuktu, Jussi Oksanen with team junkyard.se's Love Eneroth and Mika Edin. www.wesc.com