Being born in California in 1966, makes Vans an identical twin with the skateboard culture. Vans and skateboarding is an inseparable unit and is forever the leading representative of the skateboarding world's original message of style, speed and punk attitude. These last years, an entire world seems to have realized the magic and history that is built into every pair of Vans shoes and their waffle patterned sole has become a modern cultural icon.
Vans sponsor Tony Alva, Geoff Rowley, Dustin Dollin and Tony Trujillo among others. In Sweden Vans is represented by Sarah Meurle.