Ever since Svea took her first steps in 1998, the Swedish fashion phenomenon has always dared to go her own way. In a business where many try hard to be the toughest in town, Svea has proved that clever kindness goes further. With sophisticated designs alluding to the child within and Sweden’s place in the world, Svea has become a true success saga, but Svea still won’t sell to just any shop but focuses on working with a select few retailers. www.sveasvea.se