Ride is one of the world's leading snowboard brands, started in 1992 and responsible for much of the technology and style which we take for granted in snowboarding today. Ride has always strived to be "the people's snowboard brand", a company that shares the passion with its customers, never afraid to break the old moulds. Ride has received lots of love through the years and from the brands top position Ride still goes all-out to develop even better products. The incredible team of Ride is: Mikey Leblanc, Hana Beaman, J.J. Thomas, Juuso Laivisto, Andrew Hardingham, Nico Droz and Darrell Mathes. ridesnowboards.com