Sharp-clawed style! Puma was founded more than 60 years ago by Rudolf Dassler, brother of Adidas founder Adi Dassler. Since then, Puma has been an elegant component both when world records have been broken on the track and when the hip hop movement and other urban phenomena have taken their very first steps. Immortal sneaker models, retro bags classic tracksuits - Puma lands on all four every time. www.puma.com