When Nike released the skateboard division Nike SB in 2002, the sneaker giant had a big head start with their superior knowledge in sport shoe manufacturing. The success in the skateboard world was instant and Eric Koston, Paul Rodriguez, Elissa Steamer, Grant Taylor, Lance Mountain, Danny Supa, Lewis Marnell, Wieger Van Wageningen, Todd Jordan, Dan Murphy, Brian Anderson, Gino Iannucci, Reese Forbes, Stefan Janoski andOmar Salazar are dudes you won't beat even with the X-Box control in your hand. nike.sb.com