Simply by being best at everything, French brand Cliché has dominated European skateboarding for a long time and they show no signs of slowing down. Cliché has gathered super skaters from all around the planet and the team has been dubbed best in the world. Cliché has also produced many a classic video and the 2009 "Cle is among the best videos of all time. Cliché is Lucas Puig, Ricardo Fonseca, Javier Mendizabal, Cale Nuske, JB Gillet, Joey Brezinski, Andrew Brophy, Charles Collet and Daniel Espinoza along with the brand's founder Jeremie Daclin. www.clicheskate.com