Greg Alterman’s dream of designing the perfect T-shirt eventually made him start the much-loved label Alternative Apparel. At the beginning Alterman sold the carefully sewn shirts out of the back of his car but the growing popularity soon forced Alternative Apparel into larger quarters. Alternative Apparelpromotes every persons right to find their own way in life and Alternative Appareldo it by providing the best collections of basic clothing on the planet. www.alternativeapparel.com