Altamont is the name of the place where a naïve and hopeful youth movement brutally collided with harsh reality in 1969. The force of this moment when passion and idealism was blended with cynicism and disillusion is woven into every garment of Altamont Apparel. Altamont is founded and run by skateboarding legend Andrew “The Boss” Reynolds and his team could head line any stage on any night: Bryan Herman, Kenny Hoyle, Theotis Beasly, Garret Hill, Sammy Baca, Brian Hansen, Justin Figueroa, Fos and of course, Andrew himself. www.altamontapparel.com