Since Svea started in 1998, the brand has always went their own way. When other brands are trying to be the toughest in town Svea has instead shown that a strong inner self-confidence is the key to a more comfortable life. With a playful design that alludes both to the childish and more mature Svea have made ​​themselves hugely popular among both boys and girls of all ages. Svea Dojjor is characterized by conscious design with attitude, which places great emphasis on materials and use a hefty serving of lovely details.