7-9-13 is an Icelandic superstitious expression that roughly corresponds to "Knock on wood" but Sevennine13 is also a fresh brand born out of the super brothers Eiki and Halldor Helgason's half crazy brains. Sevennine13 has taken advantage of skate- and snowboarders tendencies to use shoelaces as belts and then added their own ingenious and easily adjustable buckle. The Sevennine13 field includes Gulli Gudmundsson, Jake Kuzyk, Nick Dirks, Eero Ettala, Johnnie Paxson, Ryan Paul, Leo Crawford, Jake Olson Elm, Scott Stevens, Ulrik Badertscher, E-Man Anderson, Risto Ruokla, Chris Grenier and of course the Helgason brothers themselves. sevennine13.com