Brad Steward from Hunting Beach, California, started riding snowboard as early as 1978 and when he got tired of all the bad outerwear he founded Bonfire Snowboarding in 1989. He burned all his old clothes in a great bonfire, literally speaking, and started fresh. Bonfire has its base in Portland and actively cooperates with its team, containing Louif Paradis, Bode Merill and Desiree Melancon, amongst others. In Sweden, Bonfire is represented by Rolf Nylinder, Viktor Wiberg and Caroline Degardh. www.bonfiresnowboarding.com