Do you get the feeling that Frank Dandy is not like all the other underwear brands? Then you're feeling right. Frank Dandy was born from the urge to challenge every old rule of what men's underwear should be like. Out with the monochrome and safe and in with patterns, color and fresh thinking. Pretty soon the whole world was talking about the new underwear brand from Sweden, The New York Times acknowledged Frank Dandy for breaking new fashion ground and the brand has won awards for their creative and unexpected marketing campaigns. So, now that you know, are you brave enough for Frank Dandy?