Persist / Perpetuate / Prevail - England has a long and proud skateboard history and no brand has been more true to this tradition than Blueprint. Blueprint was founded by Dan Magee in 1995 and has gained world wide respect and success, much because of their splendid aesthetics and soulful videos. Initially, Blueprint only sponsored British riders but these days the team is a most international one with Colin Kennedy, Danny Brady, Jerome Campbell, Kevin Coakley, Mark Baines, Marty Murawski, Neil Smith, Nick Jensen, Paul Shier, Sylvain Tognelli och Tuukka Korhonen. www.blueprintskateboards.com