If it wasn't for Cadillac Wheels skateboarding wouldn't have gotten far. In 1972 Frank Nashworthy made the world's first skateboard wheel out of polyurethane, a material which crushed the boundaries of what had been possible to do on a skateboard. Frank named his company Cadillac Wheels and thanks to the polyurethane skateboarding gained the speed and momentum it needed to survive and evolve. No one has more experience of producing skateboard wheels than Cadillac so if you want to roll fast and with some genuine skateboard history beneath your feet your choice is spelled Cadillac Wheels.