For more than 20 years K2 has been flogging themselves to develop products which will make your snowboard experience more fun, more safe and longer lasting. With the Rocker, Flatline, girls equipment and wide boards K2 has constantly been at the forefront of snowboard technology. In 2010 K2 offers BAMBOOYAH, the world's toughest core construction along with many other innovations. K2 has a team consisting of Jordan Mendenhall, Leanne Pelosi, Gretchen Bleiler, Wille Yli-Luoma, Eero Niemelä, Danny Larsen and Shaun McKay. k2snowboarding.com