Swedish brand Nudie stands upon the firm belief that a genuine pair of jeans is much more than a piece of clothing. A pair of jeans are over the years transformed into a natural part of their wearer; a second skin that tells the world a lot about its owner. This passionate jeans philosophy has made Nudie a huge success not only in its native Sweden but all over globe. Nudie is not concerned with temporary trends but manufactures jeans which can stand up against the tides of time and the changes of fashion. www.nudiejeans.com